The World Wide Fund for Nature (WWF) is an international non-governmental organisation working towards a future where people and nature thrive. It is the world’s leading independent conservation organisation, with almost 5 million supporters worldwide, working in more than 100 countries.
During one project, a team of six Cognoscere Consulting members supported WWF-UK’s internal review of reporting with two main deliverables: An insight document (based on external research) on KPI reporting and performance management for WWF-UK’s senior management, and a proposal on how to use KPIs to report against WWF-UK’s impacts. The former included insights on KPIs and reporting best practices in general, and selected deep-dives into tools such as the Balanced Scorecard. The latter included a review and interviews on WWF-UK’s current impact reporting practices, which helped to identify improvements. Based on these insights the team developed a proposal on aggregation and weighting mechanisms to allow a more systematic and concise approach to impact KPI reporting, aiming to support senior management decision-making.
Ajay Barai, Head of Strategic Planning and Performance at WWF-UK, welcomed the team’s proposals:
“The efforts and insights of the Cognoscere team helped us shape our new strategy reporting system, based on the balanced scorecard approach – we’re now making better use of KPIs, and able to more concisely report on our impacts.”
For a second project, a Cognoscere Consulting team of eight worked together with WWF-UK to further their Green Game Changers programme which promotes disruptive innovations that stimulate new thinking across the private sector and light the way to future nature-friendly business models (www.wwf.org.uk/innovation). We conducted in-depth research, surveys and expert interviews to prepare 19 business case studies which have the potential to disrupt different industries in different regions of the world.
The WWF-UK senior management was very pleased with our final output, a 28-page research report, which was published on their website. We look forward to working together again and to help shedding light on the exciting area of sustainable business.
“We asked Cognoscere Consulting, a student-run pro bono consultancy from the London School of Economics, to add to our Green Game Changers’ collection of case studies. They have come up with some interesting examples and these will help further inform how businesses can act as stewards of natural capital in new and innovative ways. Many thanks to the team.” - Dax Lovegrove, Head of Business and Industry Relations
Our report can be found here: http://www.wwf.org.uk/what_we_do/working_with_business/green_game_changers/
The Fairtrade Foundation is the independent non-profit organisation and registered UK charity that promotes and licenses use of the FAIRTRADE Mark on products in the UK in accordance with internationally agreed Fairtrade standards. The Foundation’s mission is to work with businesses, community groups and individuals to improve the trading position of producer organisations in the South and to deliver sustainable livelihoods for farmers, workers and their communities.
A team of six consultants from CC worked closely with the Fairtrade Foundation to help the organisation develop and challenge the system of Key Performance Indicators (KPI) meant to support Fairtrade Foundation’s 3-year strategy. One part of Cognoscere Consulting’s work focused on researching relevant industry best practice on use and reporting of KPIs in the third sector. By means of a database of industry-relevant KPIs and selected case studies, the team could derive ideas and implications for Faitrade Foundation’s approach to using internal and external KPIs. The second part of the consultant’s work was a review of the Fairtrade Foundation’s high level KPIs with regard to principles of good KPI systems, the design of lower level KPIs in line with the new strategy and the development of a model to depict interdependencies and logical hierarchies for the KPIs developed.
Clare Twelvetrees, Head of Directorate at Fairtrade Foundation, worked closely with the team:
“I was very impressed with the calibre of the consultants. They quickly got to grips with the complexities and interdependencies of our organisational strategy and how we measure our performance through KPIs. Their work, drawing from good practice from other charities and making recommendations on structure and composition of KPIs, has been valuable in strengthening our overall strategic framework.”
The team agreed on a follow-up meeting with the Fairtrade Foundation six months after project completion to discuss challenges and insights regarding the implementation of the KPI system.
Transparency International is a non-governmental organisation present in over 100 countries that monitors corporate and political corruption. Transparency International’s vision is to create a world in which government, business, civil society and the daily lives of people are free of corruption. Since its creation in 1993, Transparency International has created international anti-corruption conventions, prosecuted corrupt leaders and has held companies accountable for their misbehaviour.
A team of Cognoscere consultants worked with Transparency International to increase profile, traffic and involvement of target groups through their website. Through the research carried out by the Cognoscere Consulting team, companies, specifically FTSE 350 companies, were identified as being a potential target group to act as Transparency International sponsors. The Cognoscere Consulting team carried out an analysis and proposed a strategy to help incentivise companies to become sponsors through the Transparency International’s website. Our proposition included introducing interactive tools and reports, as well as steps to improve the client’s search engine optimisation ranking.
FareShare is a national UK charity supporting communities to relieve food poverty. FareShare is at the centre of two of the most urgent issues that face the UK: food poverty and food waste. FareShare has been operating since 2004 as an independent charity and today has 17 locations around the UK. Established in 1994 as a project within the homelessness charity Crisis, FareShare aims to help vulnerable groups, whether they are homeless, elderly, children, or other groups in food poverty within communities.
A Cognoscere Consulting team of five worked together with FareShare to improve the strategic outlook of their business model. During this 8 week project, we analysed the competitive landscape of the food redistribution industry in the UK, benchmarked FareShare with other successful industry players worldwide, conducted interviews with relevant stakeholders, including the senior management at FareShare, and finally deducted strategic recommendations. These included strategies on how to optimise the charity’s corporate partnership approach and on how to make the stocking and distribution of food more efficient.
The FareShare senior management was very happy and impressed with the results of the project which helped them to tackle future challenges. We hope to stay in touch with FareShare and to be able to support them in their future endeavors, in order to enable such a noble and charitable business to succeed sustainably:
“We found the team very professional and they took the time to fully understand our needs based on the information we provided. The output was more than was expected and we have been able to utilize it to start the foundation of our sales and marketing plan moving forward.” - Christina Ajayi, Business Deevelopment Manager, FareShare
BrightOne is a volunteer-run communications agency for third sector organisations, including charitable organisations, social enterprises and other not-for-profit organisations.
They offer affordable yet effective communications by bringing together communications professionals and volunteers from a broad range of backgrounds. BrightOne’s services include campaign planning and implementation, media relations, media training, creative copywriting, press release drafting and distribution, audience mapping, blogger relations, social media, and many more specialist areas of communications.
A team of six Cognoscere consultants worked together with the leadership of BrightWorks, a recent spin-off from BrightOne which is a micro-volunteering platform that offers charities a direct way to connect with volunteers on the completion of small and less specialized online volunteering tasks. We helped them to optimise the internal work-flows and to develop a growth strategy for the platform. The latter involved a primary market research on the user experience of the site, a marketing strategy to increase acquisition of both volunteers and charities, and recommendations on potential revenue models for the business.
The leadership team of BrightWorks was very pleased with the research and the recommendations the team developed. The final presentation concluded in a fruitful discussion on how the findings and ideas of the Cognoscere Consulting team could complement the existing strategy of the young business.